Killing animals is killing us, too. Take pandemics of the menu.

Fight Climate Change
With Diet Change

Headquarters: London, England, UK


We are proud to support the Million Dollar Vegan campaign, and its efforts to encourage Pope Francis to try adopting a vegan diet for Lent.

This campaign supports our own aim of educating people and organizations about the impacts of animal farming, and empowering them to make kinder and more conscious food choices. It also supports our goal of bringing together activists from around the world to create positive and lasting systemic change toward an animal-free global food system.

The Million Dollar Vegan campaign shares our values in that it promotes plant-based eating as a means of tackling the global problems of world hunger, lifestyle diseases, climate change and the fair treatment of animals. We hope Pope Francis will commit to going vegan for Lent, and help to raise awareness of the problems caused by animal agriculture. We urgently need more world leaders like him, to embrace positive dietary change to better protect people, animals and our planet into the future.

As part of our support, we are offering $1 million to a charity (or charities) of the Pope’s choice, should he agree to go vegan for Lent—and encourage others to do the same. Following the period of Lent and at the Pope’s request, we will be delighted to honour our charitable gift.


Million Dollar Vegan is a campaign seeking to raise awareness of some of the world’s most pressing issues, and to tackle them by engaging with world leaders, institutions and individuals, and inspiring positive dietary change. We aim to inspire people to make more conscious, sustainable and benevolent choices, to turn their attention to the abundance of plant-based foods available to them, and to adopt a plant-based diet.

UN Sustainable Development Goals

This initiative/NGO fulfills the following UN SDGs: